International SEO across Google, Yandex, & Baidu — Alex Zuev // ArdorSEO
- Part 1Automatization for SEO and company profitability — Alex Zuev // ArdorSEO
- Part 2 International SEO across Google, Yandex, & Baidu — Alex Zuev // ArdorSEO
Show Notes
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02:58Working on SEO within search engines besides GoogleAlex has been working in SEO for over 12 years, starting with optimizing his own company's website for search engines like Yandex and Google. Eventually, the website was able to get good traffic and leads and was later sold to Alibaba.
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06:47Differences in the functionality of Yandex vs GoogleInitially, Yandex was more focused on content and topical authority while Google was more focused on links. Nowadays, to optimize for Yandex, topical authority is still required with some link-building to be competitive, and topical authority has grown in importance for Google.
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14:41Understanding the nuances of the Baidu search engineBaidu is a search engine primarily used by Chinese people, and in the past, it relied heavily on link-building and paid advertising for SEO. However, its current algorithm and ranking factors may have evolved over time.
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17:33A comparison of search engines for SEOAlex found Yandex to be the easiest search engine for SEO because link-building wasnt prioritized. However, based on the documents from Yandex, its clear that all search engines are becoming more similar in their ranking factors.
Quotes
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"Over 10 years ago in Russia, Yandexs online presence was probably 70% to 80%. Right now, it's more like 50/50. Even Google sometimes goes higher and has a bigger presence." -Alex Zuev, SEO Director, ArdorSEO
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"Back in 2012, if you asked any SEO how to optimize for Yandex and Google, everyone would tell you Yandex is more about content and Google is more about links." -Alex Zuev, SEO Director, ArdorSEO
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"Right now, if you work in Google, to write 100 articles, it's quite expensive because it takes a lot of time and effort. But maybe with ChatGPT and Jasper Chat, it will be easier and easier." -Alex Zuev, SEO Director, ArdorSEO
- Part 1Automatization for SEO and company profitability — Alex Zuev // ArdorSEO
- Part 2 International SEO across Google, Yandex, & Baidu — Alex Zuev // ArdorSEO
Up Next:
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Part 1Automatization for SEO and company profitability — Alex Zuev // ArdorSEO
Alex Zuev, SEO Director at ArdorSEO, talks about automation to scale SEO and drive profits for a business' bottom line. Automation in SEO can increase efficiency, productivity, and accuracy while reducing the time and effort required for routine tasks, leading to improved profitability for a company. It's important to constantly explore and implement automation tools and techniques to optimize SEO performance and achieve better results. Today, Alex discusses automation for SEO and company profitability.
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Part 2International SEO across Google, Yandex, & Baidu — Alex Zuev // ArdorSEO
Alex Zuev, SEO Director at ArdorSEO, talks about international SEO across different search engines. When approaching SEO for different search engines, it's important to understand the unique characteristics of each platform and adjust your strategy accordingly. However, if the recent Yandex source code leak is any indication, all search engines are becoming more similar in their ranking factors. Today, Alex discusses international SEO across Google, Yandex, and Baidu.
